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During the month of March, we honor Colon Cancer Awareness. March became dedicated to this cause in February of 2000 by President Clinton. For the past seventeen years, patients, survivors, caregivers, and advocates have rallied together to help support this cause through fundraising events, education, and overall support to finding a cure.

Blue is the color that is associated with the Colon Cancer Alliance and Colon Cancer Awareness. On the first Friday of every March, National Dress in Blue Day is celebrated. This day is honored by the community to unite together for one cause.


The founder of Colon Cancer Stars, Anita Mitchell birthed the idea of Dress in Blue Day and the day became celebrated nationwide in 2009. Anita battled stage IV colon cancer. She also lost her father and a close friend to the disease. Anita felt as though there was not enough awareness to this type of cancer and recognized a need to bring the discussion of colon cancer to light.

Dressing in blue on this day sends an incredibly powerful message. It is a way to honor and celebrate loved ones. Whether they have lost their battle, are currently fighting, or have overcome the disease: we want to celebrate their journey and strength through it all. It is also a way to motivate and educate others to be screened for colon cancer. The disease is highly preventable and screening can be life saving. Above all, dressing in blue is a way of celebrating how far this cause has come.

Learn more about Dress in Blue Day and find ways that you can help support this cause. All month long, we will be featuring the Amelia Love Links Bracelet and 50% of the sale will be donated to Colon Cancer Awareness.


We want to see how you are bringing awareness to this day! Tag us on Instagram, Twitter, or Facebook!